Outreach to a narrow, high-value ICP, on autopilot

A targeted outreach automation reaching property developers and owners across the UK's supported living sector: enriched prospecting, sequenced campaigns, and warm handoff straight into the acquisitions pipeline.

Client
Langham Park Homes
Sector
Sales Automation · Property
Timeline
3 weeks from kickoff to first campaigns live
Scope
ICP enrichment · Outreach automation · Acquisitions pipeline handoff

3,000

Qualified developers and owners reached

30%+

Reply rate against a narrow, high-value ICP

15–20 hrs

Of prospecting automated away every week

The Challenge

Langham Park's growth depends on reaching a very specific audience: property developers and owners in the UK's supported living sector. The list is small, the relationships are high-value, and generic outreach tools burn exactly the goodwill this market runs on.

The Approach

We built outreach shaped to the ICP, not the other way round: enriched prospecting that finds and qualifies the right developers and owners, sequenced campaigns written for this sector's tone, and automatic warm handoff into the acquisitions pipeline the moment a reply comes in.

What We Built
01

ICP enrichment

Automated sourcing and qualification of supported-living developers and owners across the UK.

02

Sequenced outreach

Personalised campaigns with automatic follow-up, tuned to a relationship-driven market.

03

Acquisitions handoff

Warm replies land in the acquisitions pipeline with full context. No lead re-typing, no cold restarts.

The Result

The system has reached close to 3,000 qualified developers and owners across the UK's supported living sector, with a reply rate above 30% in a market where generic outreach gets ignored.

Prospecting that used to take 15–20 hours a week now runs in the background, and the acquisitions team spends its time on conversations instead of list-building.

Prospecting used to eat the best part of my week. Now thousands of the right owners and developers have been reached without me touching a list, replies come in warm, and I only step in when there's a real conversation to have.
Alistair Jeremy DiasDirector, Langham Park Homes